Adidas Night Jogger

The Nite Jogger was a custom truck that used reflective materials and black light to attract passersby and drive them into Adidas stores..

The truck showcased new sneaker models and housed an onsite artist who customized visitors’ belongings with reflective materials and invisible ink stamps.

Visitors were then prompted to enter the Adidas store, where a black light was used to reveal the prize associated with their invisible ink stamp.